Beauty Industry, Beauty Launches

Guthy-Renker To Utilize New Order Management Solutions

The digital marketing pioneer is collaborating with NetSuite.

Author Image

By: Marie Redding

Senior Editor

NetSuite, a leading industry provider of cloud-based tools and software suites, has been recruited by Guthy-Renker to transform its order management system – and the company will provide new solutions to manage its continuity programs, which is one of the largest in the world.

NetSuite’s OMX order management solution will addresses Guthy-Renker’s complex and high-volume order management environment, processing millions of orders a year and serving more than 2.5 million customers in nearly 70 countries.

Kim Terry, Guthy-Renker CIO, commented:

“The biggest benefit of moving to NetSuite OMX is a completely real-time system where everything is updated and processed without delay. We want to be able to process orders quickly, consistently and efficiently, regardless of touchpoint. We are finding that with our initial implementation, the speed at which NetSuite OMX processes orders is much faster than batch processing.

More orders are now able to go out the same day because of how well the system works.”
Guthy-Renker’s brands include Principal Secret, which will be the first to implement the new system, followed by Proactiv, Proactiv+, WEN Haircare, Meaningful Beauty and Natural Advantage. 

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters